Optimum vision despite changing lighting conditions

New industrial displays from Sharp featuring transflective technology ensure good readability even in direct sunshine.

Electronica, 14 – 17 November 2006 – With the two 12.1-inch TFT LCDs LQ121S7LY11 and LQ121S7LY01 Sharp (Hall A3, Stand 424) will be presenting new industrial displays which are exceptionally readable even in changing lighting conditions. Both displays are based on the structure of the Strong Displays but also feature transflective technology, which Sharp originally developed for the automobile sector and has also used suc-cessfully in other equipment e.g. mobile telephones. This technology combines the basic design of a reflective TFT with the brightness of a back-lit transmissive TFT. In this design, part of the internal structure of the dis-play is covered with a reflective material. This guarantees very clear image reproduction even in direct sun-shine, whilst the active background ensures good readability in a darker environment. Powerful long-life CCFL tubes provide a display brightness of up to 300 cd/m² with a service life of at least 50,000 hours in continuous operation. By comparison: standard backlights have only been able to achieve half-life periods of 25,000 to 40,000 hours up to now.

In addition, users of the new industrial displays benefit from Sharp’s know-how in the areas of TV LCD panels and different mobile applications: thanks to Advanced Super View (ASV) Technology, the transflective TFT LCDs offer an extremely wide viewing angle of 160° in all directions. This is particularly important for industrial advertising displays as they have to be perfectly readable from every direction.

The new transflective TFTs are particularly suitable for all areas that require good readability even under sharply fluctuating lighting conditions. Typical areas of application include mobile measuring and diagnostic equipment for medicine, industry and environmental analysis, industrial vehicles and control units for factory systems.

Availability

Samples of the two 12.1-inch transflective industrial displays are already available via Sharp sales offices and distribution partners worldwide. Series production of the 12.1-inch LCD is scheduled to start in Q1 2007. The company plans to add 10.4- and 15.0-inch versions to the transflective industrial line-up in 2007.

Specifications

You are welcomed to visit us at the electronica hall A3, stand 424

About Sharp Microelectronics Europe

Sharp Microelectronics Europe, Hamburg, Germany, is a divisional company of Sharp Electronics (Europe) GmbH, which is a subsidiary of Sharp Corporation, Osaka, Japan. Sharp is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics Europe offers groundbreaking solutions in the areas of memory products, LCD, Opto Components, CCD, RF/IR, microcomputer and system-on-chip components, along with packaging and integration skills that help design engineers throughout Europe to bring their ambitious ideas to market. Sharp Microelectronics Europe is dedicated to improving people’s lives through the use of advanced technology and a commitment to innovation, quality, value and design.
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responsible:
Sharp Microelectronics Europe         
Ralf Schäfer
Sonninstraße 3                       
20097 Hamburg                     
Phone: +49 (040)/2376-2487
Fax: +49 (0)40/2376-15-2487
E-mail: ralf.schaefer@seeg.sharp-eu.com